Patagonia’s venture fund is trying to find the next Patagonia by looking at startups’ supply chains
Original story at Quartz• 8 mentions • 2 months ago
Quartz 2 months ago
Patagonia’s venture capital arm, Tin Shed Ventures, likes to finance companies Silicon Valley investors won’t touch. That’s why Phil Graves, the fund’s managing director, thinks its investments will succeed: “We’re trying to find all the future Patagonias, and give them capital so they don’t need to go to [traditional] VCs.” Founded by Yvon Chouinard, who started by selling climbing gear out of his truck in the 1960s, Patagonia now reports annual revenue of $800 million, 1% of which goes to environmental causes. The company has carved out an identity as a low-guilt brand that sells durable, stylish, and expensive outdoor ...