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Movie execs hired a fake news creator to promote A Cure for Wellness

Original story at The Verge• 7 mentions • 5 months ago

The Verge 5 months ago

 
Entertainment studio Regency Enterprises hired a fake news creator to generate viral buzz for its new film A Cure for Wellness. According to BuzzFeed, the studio launched five local fake news sites to host banner ads for the film, while also adding references to the movie into hoaxes about President Trump and vaccinations. The stunt, in effect, became a misinformation campaign that potentially deceived audiences that consumed the hoaxes online. A Cure for Wellness, Gore Verbinski’s new horror film about a young Wall Street executive forced to maintain his sanity at a spooky Swiss wellness spa, is already enjoying a ...
 
 
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What they're saying:

15 Feb
PK @PKGulati
Movie execs hired a fake news creator to promote A Cure for Wellness https://t.co/FzEkQSijkn
15 Feb
Mich @michsineath
Irresponsible, if true. >> Movie execs hired a fake news creator to promote A Cure for Wellness https://t.co/4kikFE50uN
15 Feb
Biotec Research @BiotecResearch
Movie execs hired a fake news creator to promote A Cure for Wellness - The Verge https://t.co/HvwXuX17s8
14 Feb
Trend Style Daily @TrendStyleDaily
Movie execs hired a fake news creator to promote A Cure for Wellness - The Verge Hollywood Reporter Movie execs … https://t.co/qYTSSWXyxH
14 Feb
Nick Chater @nick_chater
Movie execs hired a fake news creator to promote A Cure for Wellness https://t.co/jolKXM6Olx #EdTech
14 Feb
██████████ @thaitvnews
Movie execs hired a fake news creator to promote A Cure for Wellness https://t.co/RVx35QYUWW
14 Feb
The Verge @verge
Movie execs hired a fake news creator to promote A Cure for Wellness https://t.co/vyAzdFdNWH https://t.co/VuhAXqoeHh