Movie execs hired a fake news creator to promote A Cure for Wellness
Original story at The Verge• 7 mentions • 3 months ago
The Verge 3 months ago
Entertainment studio Regency Enterprises hired a fake news creator to generate viral buzz for its new film A Cure for Wellness. According to BuzzFeed, the studio launched five local fake news sites to host banner ads for the film, while also adding references to the movie into hoaxes about President Trump and vaccinations. The stunt, in effect, became a misinformation campaign that potentially deceived audiences that consumed the hoaxes online. A Cure for Wellness, Gore Verbinski’s new horror film about a young Wall Street executive forced to maintain his sanity at a spooky Swiss wellness spa, is already enjoying a ...